OurLum wasn’t born from comfort.
It was born from frustration, disappointment, and the quiet fear of being let down one too many times.

Like you, we shopped online hoping for quality—only to receive shortcuts.
We trusted brands—only to feel ignored after checkout.
We believed promises—only to open packages that didn’t match the pictures, the hype, or the price.

And one day, we said enough.

OurLum.com exists because we were tired of a world where customers are treated like order numbers instead of human beings. Where quality is optional. Where trust is marketing, not a value. Where “support” disappears the moment payment clears.

We decided to build what we wished existed.

Not another store.
Not another logo.
But a promise.

At OurLum, every product is chosen with intention. If it doesn’t meet our standards for quality, durability, and real-life use, it doesn’t make it onto our shelves—no matter how trendy or profitable it might be. We test. We question. We reject more than we accept.

Because your money matters.
Your time matters.
Your trust matters.

We believe shopping online should feel safe, clear, and honest—not stressful or uncertain. That’s why we built OurLum around transparency, secure checkout, reliable fulfillment, and real customer support that actually responds. No hidden tricks. No bait-and-switch. No excuses.

Behind OurLum is a team that understands what it feels like to take a chance on a brand—and hope it won’t disappoint you. That’s why we obsess over details. Why we communicate clearly. Why we stand behind every order with accountability and care.

This isn’t just business for us.
It’s personal.

Because every order placed on OurLum represents trust—someone believing we’ll do the right thing. And we take that responsibility seriously. Every single time.

OurLum.com is for people who value quality over noise.
Honesty over hype.
Reliability over shortcuts.

We’re here for the long run.
Here to earn trust—not borrow it.
Here to prove that online shopping can still be human.

Welcome to OurLum.
Where integrity ships with every order.

Our New York City Warehouse 

The OurLum Team

Ethan Cole and Jack— Founders & Operations Lead

Position: Founder & Head of Operations
Vibe: Calm, trustworthy, experienced, married family man

Background Story 
Ethan built OurLum after years of being burned by unreliable suppliers and broken promises in e-commerce. He believes trust isn’t claimed — it’s earned order by order. He oversees fulfillment standards personally and insists every product meets real-life expectations before it ever ships. OurLum exists because he refused to accept “good enough.”

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Laura Bennett — Customer Experience Manager

Position: Head of Customer Care
Vibe: Warm, empathetic, reassuring, human

Background Story (Emotional):
Laura spent over a decade in customer support roles and knows exactly how it feels to be ignored after checkout. At OurLum, she built a system where real people answer real messages. Her goal is simple: no customer should ever feel invisible. Every thank-you email and resolved issue carries her fingerprint.

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Marcus Hill — Logistics & Warehouse Supervisor

Position: Fulfillment & Logistics Supervisor
Vibe: Reliable, hands-on, disciplined

Background Story (Emotional):
Marcus manages the heartbeat of OurLum — the warehouse. He believes speed means nothing without accuracy. Every package is tracked, checked, and handled like it’s his own order. When customers say, “It arrived exactly as expected,” that’s Marcus doing his job right

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Sofia Ramirez — Product Quality Specialist

Position: Product Quality & Sourcing
Vibe: Detail-oriented, thoughtful, intentional

Background Story (Emotional):
Sofia rejects more products than she approves. She tests, inspects, and questions every item because she knows customers are trusting photos and words. If something feels cheap, misleading, or overhyped — it never makes it to the store. Her standards protect the brand and the customer.

 

Daniel Wright — Brand & Trust Manager

Position: Brand Integrity & Trust
Vibe: Honest, composed, transparent

Background Story (Emotional):
Daniel ensures OurLum’s voice stays honest — from product descriptions to policies. He believes customers can sense truth instantly. His role is to remove exaggeration, clarify expectations, and make sure the brand always communicates with integrity, not hype.